Kristian Nørgaard Jensen

CEO and Partner

Kristian has more than 20 years’ experience with market analysis, and has mainly focused on professional counselling of clients within FMCG, retail and service industries. Due to his comprehensive leadership- and client experience, Kristian is accustomed to move on both a tactic as well as a strategic level, and has years of experience with making results come alive among clients. He has an MSc in Business Economics and Marketing.

Tel: +45 51 23 17 43

Pia Hangaard

Client Insight Director

More than 25 years employment in global leading companies and within FMCG, Medical and Technology is the basis for Pia´s extensive experiences. And BTB- as well as BTC- marketing and insights are core competence areas. The employment within a research agency creates the basis for the profound understanding of research methodology and the Finance and Transportation sector. The focus has always been on creating growth and increase the ability of making decisions by integrating insights. Many years of leadership experiences means, Pia is used to take part in strategic as well as tactically conversations. Pia possesses a MSc in Business Economics and Marketing.

Tel:+45 21 67 84 54

Trine Wonsild

Research Manager and Partner

Trine has 20 years’ experience within market analysis at Nielsen as Research Executive and Research Team Manager. She is mainly rooted within quantitative analyses, and has experience with both small scale and comprehensive global studies. Examples of expertise and special focus areas are shopper surveys, Usage & Attitude surveys, and product/concept tests. Trine has a diploma in business administration.

Tel:+45 21 26 79 67

Mia Roepstorff

Senior Insights Consultant

Mia has more 20 years of experience in market analysis and master a broad pallet of qualitative methods in order to uncover evaluations, concept-, communication- and usertests, brand surveys, behavior and opinion. She has a solid experience with FMCG, kids and teens, medical and BTB. She has a holistic approach to challenges and solutions as well as a broad experience in project management of larger national and international surveys.

Tel:+45 26 17 16 65

Tue Clausen

Senior Insights Consultant & Ethnographer

Tue has 15 years of experience with qualitative market research within FMCG and B2B and with a special focus on e.g. behavior and opinion studies, concept and communication tests as well as brand surveys. He has solid experience with moderation of focus groups and with his education in European Ethnology he has expertise in ethnographic field work and shopper analysis – including in depth interviews and observational studies.

Tel:+45 27266720

Lotte Larsen

Senior Research Executive

Lotte has 15 years of experience in market analysis with focus on all aspects of the quantitative analysis – from the initial idea from the client too the finishing presentation and implementation. Lotte has a MSc in Geography and she emphasizes interdisciplinary and solution oriented approach to the clients challenges.

Tel:+45 61346213

Elisabeth Lützhøft

Senior Research Executive

Elisabeth has broad and varied experience in market analysis and quantitative research. With a background from both the consulting and client side, her approach is both commercial and customer oriented. She has particularly extensive experience with FMCG and the media industry with a focus on e.g. U&A, campaign measurement, image, customer satisfaction and concept and product tests. Elisabeth has an M.Sc. in Business and Marketing.

Tel:+45 31612321

Sisse Dalsgaard

Student Assistant

Sisse works as a student assistant at AIM Create. Her primary job entails the quantitative surveys with tasks such as coding open answers and preparing reports. She studies Political Science at the University of Copenhagen.

Tel:+45 26 78 65 03

Caroline Friis-Frederiksen

Student Assistant
Caroline has a Bachelor’s degree in Business Communication and Business Administration from CBS and is currently studying for a Master’s degree in Strategic Communication & Digital Media at RUC. Her primary focus is on quantitative studies with tasks such as transcribing interviews and assisting in conducting focus groups.

David Herum

Student Assistant

As a student assistant at AIM Create, David works mostly with reporting of quantitative studies, including coding of open responses, data checks and preparation of reports. David studies Digital Innovation & Management at the IT University.

Tel:+45 51 92 21 04