Jesper Baun Mortensen

Jesper Baun Mortensen
Direktør og partner

With more than 15 years of leadership experience, Jesper has worked both sides of the table – most recently, he was the main responsible for the CR (Customer Research) business at Nielsen. Jesper has extensive experience within strategic counseling, shopper behavior and branding. He has an MSc in Business Economics and Marketing

Medarbejder Kristian Nørgaard Jensen

Kristian Nørgaard Jensen
Managing partner

Kristian has more than 15 years’ experience with market analysis, and has mainly focused on professional counselling of clients within FMCG, retail and service industries. Due to his comprehensive leadership- and client experience, Kristian is accustomed to move on both a tactic as well as a strategic level, and has years of experience with making results come alive among clients. He has an MSc in Business Economics and Marketing.

Trine Wonsild

Trine Wonsild
Research Manager og partner

Trine has 13 years’ experience within market analysis at Nielsen as Research Executive and Research Team Manager. She is mainly rooted within quantitative analyses, and has experience with both small scale and comprehensive global studies. Examples of expertise and special focus areas are shopper surveys, Usage & Attitude surveys, and product/concept tests. Trine has a diploma in business administration.

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Mia Roepstorff
Senior research consultant

Mia has more 14 years of experience in market analysis and master a broad pallet of qualitative methods in order to uncover evaluations, concept-, communication- and usertests, brand surveys, behavior and opinion. She has a solid experience with FMCG, kids and teens, medical and BTB. She has a holistic approach to challenges and solutions as well as a broad experience in project management of larger national and international surveys.

+45 21 61 09 84


+45 51 23 17 43


+45 21 26 79 67


+45 26 17 16 65


Tue Clausen

Tue Clausen

Qualitative researcher & moderator

Tue has more than 10 years experience with qualitative market research with in FMCG and B2B.
He’s a trained ethnologist and has great experience with field work and shopper analysis – including interviews and observation studies as well as moderation of focus groups.


Lotte Larsen
Senior research executive

Lotte has more than 10 years of experience in market analysis with focus on all aspects of the quantitative analysis – from the initial idea from the client too the finishing presentation and implementation. Lotte has a MSc in Geography and she emphasizes interdisciplinary and solution oriented approach to the clients challenges.

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Mathias Michaelsen
Student assistant

Mathias has been a student assistant at AIM Create since 2018. His primary job entails the quantitative surveys with tasks such as coding open answers and preparing reports. He has a Bachelor’s degree in Business Communication from SDU and is currently studying for a Master’s degree in Digital Innovation & Management at ITU.

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Caroline Wilken
Student assistant

Caroline has a Bachelor’s degree in Business Communication and Business Administration from CBS and is currently studying for a Master’s degree in Strategic Communication & Digital Media at RUC. Her primary focus is on quantitative studies with tasks such as transcribing interviews and assisting in conducting focus groups.

+45 27 26 67 20


+45 61 34 62 13


+45 26 36 09 22


+45 29 82 22 24